©️ Víctor Palomo
August 2021 - Haarlem
DECOR SERVICES carries out visual concepts
and offers art direction design services for decoration, graphics and audiovisuals. This entails being responsible for the look of a project throughout a concept.
To take on the role of art director designer, one must already have a skill set and experience in many areas.
DECOR SERVICES generates the purely emotional essence of the project. From the brand feeling, which is the ability to convey emotions, a creative line is defined. This direction, together with criteria and coherence, will shape all the applications of design, communication, music, smell, photography, advertising, merchandising, events, etc. to provide the project its own personality with his specific features.
DECOR SERVICES carries out visual concepts
and offers art direction design services for decoration, graphics and audiovisuals. This entails being responsible for the look of a project throughout a concept.
To take on the role of art director designer, one must already have a skill set and experience in many areas.
DECOR SERVICES generates the purely emotional essence of the project. From the brand feeling, which is the ability to convey emotions, a creative line is defined. This direction, together with criteria and coherence, will shape all the applications of design, communication, music, smell, photography, advertising, merchandising, events, etc. to provide the project its own personality with his specific features.
The goal is to imagine the identity of a project to establish its values and its aesthetics to build its visual atmosphere.
It is crucial in this field to produce expressive and creative ideas and translate them into something that always identifies and refers to the original concept.
He is the sole manager, the art director designer, of supervising and unifying the aesthetic vision devised for all the areas related to the project imaginary and narrative.
In particular, the art director designer is in charge of the overall appearance and how the project communicate visually, stimulates moods, and makes a psychological appeal to a target audience.
CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414